Airbus SAS is one of the world’s leading aircraft manufacturers, subsidiary of EADS, a European aerospace company. Based in Blagnac, France, a suburb of Toulouse, and with significant activity across Europe, the company produces approximately half of the world’s jet airliners.
Airbus’ comprehensive product line comprises families of aircraft ranging from 107 to 525 seats: the single-aisle A320 Family, the wide-body long-range A330/A340 and the all-new next generation A350 XWB Family, and the ultra-long-range, double-decker A380 Family. The company also continues to broaden its scope and product range by applying its expertise to the military market and the freight market, as well.
Contribution to HIKARI
Airbus Market Research & Forecasts will assess the market of a potential future High Speed aircraft. Relying on its expertise and its own forecast methodology, Airbus can provide the HIKARI project with an assessment of the demand for a given product with given specifications. When carried out in an early stage, this kind of activity allows to best refine the top requirements for a product based on market needs and therefore to converge towards an optimal compromise between product feasibility (technical, resources) and market requirements.
Relying on econometrics and an in-house modelling of the future airline networks, the demand forecast is a 20 year- traffic forecast, which considers more than 160 regional flows. Based on this forecasted demand and knowing key characteristics of the product (such as, range, capacity, operating costs, turnaround time) it is then possible to assess its market, identify the potential network and estimate how many aircrafts could be sold.
Company AddressAirbus SAS
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